Ear care can avoid hearing loss, was the theme for this year’s International Ear Care Day observed on the 3rd of March every year. By observing this day, we can all help create a global movement, which will make others to give ear and hearing care the attention it deserves and to persons with hearing loss, their due respect. According to WHO, 360 million people, representing 5.3% of the world’s population are affected by hearing loss? At least half of all cases of hearing loss are avoidable through primary prevention, including healthy ear care practices.